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Quality Score-Marketing Glossary

Quality Score

Quality Score is a key factor in Google Ads that evaluates the quality and relevance of your keywords and ads. It’s essential for determining your ad’s position on search engine results pages and its cost-per-click (CPC). Factors influencing Quality Score include click-through rate (CTR), ad relevance, and landing page quality. Optimizing your Quality Score can improve your ad’s performance and reduce advertising costs.

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