
Day: February 21, 2025


Improve Your Marketing Metrics with ChatGPT
Digital marketing is constantly evolving, and keeping up with the latest trends can feel overwhelming. But what if there was a tool that could help you create engaging content, personalise

How to Create a Social Media Calendar in 2025
Kickstarting your month with a detailed calendar with an overview of upcoming posts will make your life easier. As simple as it may seem, mapping out a timeline for what

Keywords vs. Search Queries: An Effective Guide
In SEO, you need to know the difference between search queries and keywords. Keywords are the words and phrases you use to describe your content or website exactly, while search

A Comprehensive Guide to GA4 Account Hierarchy
Introduction Understanding user behaviour and website/app performance is important for any business looking to thrive online. Google Analytics 4 (GA4) has emerged as a powerful tool for achieving this goal.

Mastering The URL Variable in Google Tag Manager
Google Tag Manager’s URL Variable lets you pull out different parts of a URL and use them in your GTM setup. Whether it’s the page URL, hostname, path, query parameters,

Key Tips for Nailing Your Product Page Optimisation
Introduction In e-commerce, your product pages are a big deal—they’re what make or break a sale. Shoppers have loads of choices, so they want info that’s easy to skim, is

5 Ways to Boost Your Local SEO Game
Introduction Local SEO is a biggie for any small business that wants to grab the attention of nearby customers. Whether it’s your neighbourhood café, boutique, or plumbing service, the right