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Cost-Per-Click (CPC) - Marketing Glossary

Cost-Per-Click (CPC)

CPC is the amount an advertiser pays each time a user clicks on their ad. The CPC is influenced by various factors, including bid amount, ad quality, and competition for the same keywords. Higher bids often result in higher ad placements, while a strong Quality Score can lead to lower CPCs. CPC is a crucial metric for budget planning and assessing the efficiency of your advertising spend.

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