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Quality Score Components - Marketing Glossary

Quality Score Components

Quality Score is made up of several components:

Ad Relevance: How closely your ad aligns with the user’s search intent.
Expected Click-Through Rate (CTR): The likelihood of your ad receiving clicks.
Landing Page Experience: The quality and relevance of the webpage users land on after clicking your ad.
Improving these components can lead to a higher Quality Score, better ad positions, and lower CPCs.

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