Digital Marketing Glossary
The digital marketing glossary is designed to make digital marketing terminology accessible and understandable for everyone, even those who may not be familiar with the subject. We've curated a list of terms commonly used by marketers .
a
- Above the Fold
- Accelerated Mobile Pages (AMP)
- Accessibility
- Ad Auction
- Ad Customizers
- Ad Delivery
- Ad Extensions
- Ad Group
- Ad Group Settings
- Ad Impressions Share
- Ad Position
- Ad Position Bid Strategy
- Ad Rank
- Ad Rank Threshold
- Ad Rotation
- Ad Schedule
- ADA Compliance
- Advanced search operators
- AdWords
- Agile
- Algorithm
- Algorithm
- Alt Text
- Ambiguous Intent
- Analytics
- Anchor Text
- Application Program Interfaces (APIs)
- Async
- Audience
- Auto-Generated Content
b
c
- Cache
- Caffeine
- Call to Action (CTA)
- Callout Extensions
- Campaign
- Campaign Type
- Canonical URL
- Cascading Style Sheet (CSS)
- Channels
- Citations
- Click Fraud
- Click-Through Rate (CTR)
- Click-Through Rate (CTR)
- Client-Side & Server-Side Rendering
- Cloaking
- CMS (Content Management System)
- Coding
- Commercial Investigation Queries
- Content Audit
- Content Brief
- Content Calendar
- Content Delivery Network (CDN)
- Content Marketing
- Content Monetisation
- Content Repurposing
- Content Strategy
- Conversion Attribution Models
- Conversion Rate
- Conversion Tracking
- Conversion Tracking Code
- Conversion Tracking Pixel
- Conversion Value
- Cookies
- Cost-Per-Click (CPC)
- Country Code Top Level Domain (ccTLD)
- Crawl Budget
- Crawler directives
- Crawling
- Critical Rendering Path
- Crowdsourcing
- CTR (Click-Through Rate) Optimization
d
g
h
i
- Image Compression
- Image Sitemap
- Impression Share
- Impression Share Lost to Ad Relevance
- Impression Share Lost to Bid
- Impression Share Lost to Budget
- Impression Share Lost to Rank
- Impressions
- In-Market Audiences
- Index Coverage Report
- Indexing
- Influencer Marketing
- Infographic
- Information Architecture (IA)
- Informational Queries
- Integration
- Internal linking
k
l
m
p
r
s
- Schema markup
- Scraped Content
- Search Engine Marketing (SEM)
- Search forms
- Search Quality Rater Guidelines
- Search Volume
- Seasonal Trends
- Secure Sockets Layer (SSL)
- Seed Keywords
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation)
- SERP (Search Engine Results Page)
- Server
- Short Form Content
- Siloing
- Site speed
- Sitemap
- Snackable Content
- Social Media
- Spammy Tactics
- SSL certificate
- Staging Environment
- Storytelling
- Structured Query Language (SQL)