Digital Marketing Glossary
The digital marketing glossary is designed to make digital marketing terminology accessible and understandable for everyone, even those who may not be familiar with the subject. We've curated a list of terms commonly used by marketers .
a
- A/B Testing
- Abandoned Cart E Mail
- Above the Fold
- Accelerated Mobile Pages (AMP)
- Acceptable Spam Report Rate
- Acceptance rate (Deliverability rate)
- Accessibility
- Account
- Account-Based Marketing (ABM)
- Ad Auction
- Ad Customisers
- Ad Delivery
- Ad Extensions
- Ad Group
- Ad Group Settings
- Ad Impressions Share
- Ad Position
- Ad Position Bid Strategy
- Ad Rank
- Ad Rank Threshold
- Ad Rotation
- Ad Schedule
- ADA Compliance
- Adaptive Content
- Add Me On Snapchat (AMOS)
- Address Not Found
- Advanced Search Operators
- AdWords
- Agile
- Algorithm
- Algospeak
- All Mails
- Allow Mail List
- Alt Text
- Altered My Brain Chemistry
- Ambiguous Intent
- AMP Emails
- Amplification
- Analytics
- Anchor Text
- Animated GIF
- Answer the Phone (ATP)
- Apple Mail Privacy Protection (AMPP)
- Application Program Interfaces (APIs)
- Archiving
- Artificial Intelligence (AI)
- Ask Me Anything (AMA)
- Aspect-Based Sentiment Analysis
- Async
- Ate
- Attachment Open Rate
- Audience
- Authentication Protocols
- Auto Follow-up
- Auto Reply
- Auto Responder
- Auto-Generated Content
b
- B2B
- B2C Email Marketing
- Backend Development
- Backlinks
- Bandwidth
- Banger
- Bayesian Filter
- Beacons.AI
- Behavioral Email
- Beige Flag
- BeReal
- Bid Modifier
- Big Yikes
- Binge -Watching
- Bio
- Black hat SEO
- Blast (Batch-and-Blast)
- Blind Carbon Copy [BCC]
- Blocked Mails
- Blocklist
- Blogging
- Blue Checkmark
- Boosted Post
- Bootstrap
- Bots
- Bounce Rate
- Boy Math
- Boyfriend Effect
- Brand Advocate
- Brand Ambassador
- Brand Authenticity
- Brand Authority
- Brand Awareness
- Brand Indicators for Message Identification [BIMI]
- Brand Partnership
- Brand Style Guide
- Branded Content
- Broadcast
- Browser
- Budget
- Bulk Mail / Mass E-Mail
- Bulletproof
- Bundling
- Business Manager
- Business Objective
- Buyer Persona
- Buyers
c
- Cache
- Caffeine
- Callout Extensions
- Calls To Action (CTAs)
- Camp [Campaigns]
- Campaign
- Campaign Type
- Campsite. Bio
- CAN-SPAM
- Canonical URL
- Cap & No Cap
- CapCut
- Carbon Copy Delivery [CCD]
- Carousel
- Carousel-Ads
- Cascading Style Sheet (CSS)
- Categories
- Caught in 4K
- Cellpadding
- Channel and Media Planning
- Channels
- Character Count
- Character Count
- Chatbot
- Cheugy
- Chief Executive Officer (CEO)
- Chronically Online
- Churn Rate
- Citations
- Clapback
- Click Fraud
- Click-Through Rate (CTR)
- Click-Through Rate Optimisation (CTR)
- Click-to-Open Rate (CTOR)
- Clickbait
- Clicks Per Delivered
- Client-Side & Server-Side Rendering
- Cloaking
- Clout
- Co-Marketing
- Coded
- Coding
- Cold Email
- Commercial Investigation Queries
- Community Manager
- Components
- Compose Mail
- Conditional Code
- Consent (Express and Implied)
- Consumers
- Contacts
- Content Approved
- Content Audit
- Content Brief
- Content Calendar
- Content Curation
- Content Delivery Network (CDN)
- Content Edit
- Content Inventories and Audits
- Content Management System(CMS)
- Content Marketing
- Content Moderation
- Content Monetisation
- Content Operations
- Content Outline
- Content Personalisation
- Content Publish
- Content Repurposing
- Content Review
- Content Segmentation
- Content Shock
- Content Strategy
- Content Work Flow
- Conversational Commerce
- Conversion
- Conversion Attribution Models
- Conversion Rate
- Conversion Tracking
- Conversion Tracking Code
- Conversion Tracking Pixel
- Conversion Value
- Cookies
- Copy Editing
- Cornerstone Content
- Cost Per Mille (CPM)
- Cost per Thousand (CPM)
- Cost-Per-Click (CPC)
- Cottage Core
- Country Code Top Level Domain (CCTLD)
- Cover Photo
- Crawl Budget
- Crawler Directives
- Crawlers
- Crawling
- Creation Terms
- Creative Commons
- Creator Economy
- Creator Marketplace
- Cringe
- Crisis Management
- Crispy R' s
- Critical Rendering Path
- Cross-Channel
- Cross-Posting
- Crowdsourced Content
- Crowdsourcing
- Curation
- Customer Acquisition Cost (CAC)
- Customer Data Platform (CDP)
- Customer Relationship Management (CRM)
- Customer Reviews
- Customers
d
- Dance Credit (DC)
- Dark Mode
- Dark Post
- Dark Social
- Data Privacy Officer (DPO)
- Data-Backed Content
- Database
- De-indexing
- De-Influencing
- Dead (Or "I'm Dead")
- Debugging
- Dedicated IP/Custom Domain
- Deindexed
- Deleted E Mails
- Delulu
- Demand Generation
- Demographics
- Deployment
- Digital Asset
- Digital Commerce
- Digital Share Cropping
- Direct Message (DM)
- Direct Response
- Directory Links
- Disappearing Content
- Display Ad Formats
- Display Network
- Distance
- Distribution List
- Do Follow
- Document Object Model (DOM)
- Doing It For The Gram
- Domain Authority
- Domain Blacklist
- Domain Keys Identified Mail [DKIM]
- Domain Name Registrar
- Domain Name Server (DNS)
- Domain-based Message Authentication, Reporting and Conformance [DMARC]
- Doom Scrolling
- Double Opt-In
- Double Tap
- Doxing
- Drag & Drop
- Drip Campaign
- Drip E-Mail Marketing
- Duplicate Content
- Dynamic Content
- Dynamic Search Ads (DSA)
e
- E Books
- E Mail Delivery Rate
- E-commerce E-mail Marketing
- E-Mail Deployment
- E-Mail Drafts
- Earned Media Value (EMV)
- Echo Chamber
- Edge Rank
- Editorial Calendar
- Editorial Links
- Editorial Plan
- Effective Email Communication
- Email Analytics
- Email Attachments
- Email Body
- Email Campaign
- Email Client
- Email Deliverability
- Email Editor
- Email Filter
- Email Format
- Email Framework
- Email Harvesting / Scraping
- Email List
- Email Marketing
- Email Marketing Automation
- Email Phishing
- Email Preview
- Email Queue
- Email Service Provider (ESP)
- Email Sponsorships
- Email Strategy Terms
- Email Templates
- Email Validation
- Email Verification
- Email Weight
- Emoji
- Employee Advocacy
- Engagement
- Engagement Metric
- Engagement Rate
- Enterprise Email Marketing
- Ephemeral Content
- Evergreen content
- Experience, Expertise, Authority and Trustworthiness (EEAT)
- Expertise, Authority, Trust (E-A-T)
- External Linking
f
- Face Card
- Facebook Ads Manager
- Facebook Boost Post
- Facebook Business Page
- Facebook Comment
- Facebook Lookalike Audience
- Facebook Messenger
- Facebook Note
- Facebook Offers
- Facebook Reach
- Facebook Reactions
- Facebook Retargeting
- Facebook Share
- Faceted Navigation
- Fact-Checking
- Failure Message
- Fallback
- False-Positive
- Fam
- Fan Girl
- Fandom
- Fax, No Printer
- Featured Banner
- Feed
- Fetch and Render Tool
- Filter
- Finna
- Finsta
- Fire
- Firewall
- Flex
- Flop Era
- Fluid/Hybrid Design
- Focus Groups
- Follow Friday (#FF)
- Follow Links
- Follower
- Font Stack
- For Real(FR)
- For You Page (FYP)
- Formal Email
- Formats
- Forum
- Forward Mail
- Framework
- Frequency
- Frontend Development
- Full Stack Development
g
- Gamification
- Gatekeeping
- Gen Z
- General Data Protection Regulation (GDPR)
- Generative AI
- Geographic Modifiers
- Geotargeting
- Get Ready with Me (GRWM)
- Ghost Table
- Ghosting
- Gifographic
- GIFs
- Girl Math
- Girlfriend Effect
- GitHub
- Global Information Tracker [GIT]
- Glow-Down
- Glow-Up
- Gmail Android with a Non Google Account [GANGA]
- Go Live
- Goals
- Goblin Mode
- Google Analytics Goals
- Google My Business
- Google Panda
- Google Quality Guidelines
- Google Search Console
- Google Search Operators
- Google Tag Manager
- Google Trends
- Googlebot /BingBot
- Gray Hat SEO
- Grey Mail
- Gucci
- Guest Blogging
h
i
- Ice Cold Killers (ICK)
- Ideal Customer Profile
- Image Blocking
- Image Compression
- Image Sitemap
- Image Validation
- Image-only Email
- Impression Share
- Impression Share Lost to Ad Relevance
- Impression Share Lost to Bid
- Impression Share Lost to Budget
- Impression Share Lost to Rank
- Impressions
- In Case You Missed It (ICYMI)
- In-Market Audiences
- Inactive List
- Inbound Link
- Inbound Marketing
- Inbox Display
- Inbox Placement Rate
- Inbox Service Provider (ISP)
- Index Coverage Report
- Indexing
- Influencer Marketing
- Influencers
- Infographic
- Information Architecture (IA)
- Informational Queries
- Inline CSS
- Inspired By(IB)
- Integration
- Interactive E Mail
- Interactive Learning Environment (ILE)
- Internal linking
- Internet Protocol (IP) Address
- IP Warmup
k
l
- Label
- Landing Pages
- Lazy Loading
- Lead
- Lead Generation
- Lead Nurturing
- Levels of Authentication
- Libraries
- Lifecycle Stages
- Link Accessibility
- Link Building
- Link Equity
- Link Exchange
- Link Explorer
- Link Profile
- Link Volume
- Linked Unstructured Citations
- List Building
- List Churn
- List Fatigue
- List Growth
- List Hygiene
- List Segmentation
- Local Business Schema
- Local Queries
- Local SEO
- Login Forms
- Long-tail keywords
- Longform Content
m
- Mail Box Provider (MBP)
- Mail Chimp
- Mail Domain
- Mail Merge
- Mail Segmentation
- Mail Service Center
- Mailjet Markup Language [MJML]
- Maintenance
- Manage Label
- Manual Penalty
- Marketing Automation Platform (MAP)
- Marketing Funnel
- Media Query
- Meme
- Merge Tag
- Meta Description
- Meta Robots Tag
- Meta Tags
- Metrics
- Minification
- Minify (HTML/CSS)
- Minimum Viable Product (MVP)
- Mobile Optimisation
- Mobile-First Indexing
- Modular Email Design
- Multimedia
- MX Record
- MySQL
n
o
p
- Page Authority
- Page Experience
- Page Rank
- Page Speed
- Page Template
- PageRank
- Pages Per Session
- Paid search
- Pay-Per-Click(PPC)
- Personalisation
- Personally Identifiable Information (PII)
- Personna
- Physical Address
- Plain Text Email
- Plugins
- Podcasting
- Pre-header text (Preview Text)
- Preference Center
- Preview Pane
- Privacy Policy
- Private Label Rights (PLR)
- Programming Language
- Progressive Enhancement
- Progressive Profiling
- Prominence
- Promotional Emails
- Proof Reading
- Pruning
- Pseudo Element
- Purchased Links
q
r
- RankBrain
- Re-Engagement Campaign
- Re-Engagement Emails
- Read or Open Length
- Read, Skim, Glance/Delete
- Recipient
- Redirection
- Redirects
- Reference
- Referral Traffic
- Regional Keywords
- Rel=Canonical
- Relevance
- Render-Blocking Scripts
- Rendering
- Rental List (or Acquisition List)
- Reply Rate
- Resource Pages
- Responsive Design
- Retargeting
- Retrieval Augmented Generation
- Return On Investment (ROI)
- Rich snippets
- ROAS
- Robots.txt
s
- Sales Terms
- Schema Markup
- Schema.org
- Scraped Content
- Scroll Depth
- Scrum Board
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Search Engine Results Page (SERP)
- Search Forms
- Search Generative Experience
- Search Quality Rater Guidelines
- Search Traffic
- Search Volume
- Seasonal Trends
- Secure Sockets Layer (SSL)
- Seed Keywords
- Seed List
- SEM (Search Engine Marketing)
- Semantic HTML
- Sender Policy Framework (SPF)
- Sender Reputation
- Sender Score
- Sentiment
- Server
- Shared IP
- Shared/Social Media
- Short Form Content
- Signature File
- Siloing
- Single Opt-in
- Site speed
- Sitemap
- Small & Medium-sized Businesses (SMB)
- Snackable Content
- Snippets
- Snoozed Mails
- Social Media
- Social Optimisation
- Soft Bounce
- Spam Assassin
- Spam Cop
- Spam Filters
- Spam Folder
- Spam or Unsolicited Commercial Email
- Spam Score
- Spam Trap
- Spam/Spammer
- Spammy Tactics
- Spiders
- Spoofing
- SRCSET
- SSL Certificate
- Staging Environment
- Starred Mails
- Storytelling
- Structured Data
- Structured Query Language (SQL)
- Subject Line
- Subscribers
- Suppression List
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