Digital Marketing Glossary
The digital marketing glossary is designed to make digital marketing terminology accessible and understandable for everyone, even those who may not be familiar with the subject. We've curated a list of terms commonly used by marketers .
a
- A/B Testing
- Abandoned Cart E Mail
- Above the Fold
- Accelerated Mobile Pages (AMP)
- Acceptable Spam Report Rate
- Acceptance rate (Deliverability rate)
- Accessibility
- Account
- Account-Based Marketing (ABM)
- Ad Auction
- Ad Bidding Algorithms
- Ad Customisers
- Ad Delivery
- Ad Extensions
- Ad Group
- Ad Group Settings
- Ad Impressions Share
- Ad Position
- Ad Position Bid Strategy
- Ad Rank
- Ad Rank Threshold
- Ad Rotation
- Ad Schedule
- ADA Compliance
- Adaptive Content
- Add Me On Snapchat (AMOS)
- Address Not Found
- Advanced Search Operators
- AdWords
- Agentic AI
- Agile
- AI Ethics
- AI-Generated Content
- Algorithm
- Algospeak
- All Mails
- Allow Mail List
- Alt Text
- Altered My Brain Chemistry
- Ambiguous Intent
- AMP Emails
- Amplification
- Analytics
- Anchor Text
- Animated GIF
- Answer the Phone (ATP)
- Apple Mail Privacy Protection (AMPP)
- Application Program Interfaces (APIs)
- Archiving
- Artificial Intelligence (AI)
- Artificial Intelligence Optimization (AIO)
- Ask Me Anything (AMA)
- Aspect-Based Sentiment Analysis
- Async
- Ate
- Attachment Open Rate
- Audience
- Augmented Reality (AR)
- Authentication Protocols
- Auto Follow-up
- Auto Reply
- Auto Responder
- Auto-Generated Content
- Auto-Tagging
- Autocomplete
- AutoML
- Autonomous Agents
b
- B2B
- B2C Email Marketing
- Backend Development
- Backlinks
- Bandwidth
- Banger
- Bayesian Filter
- Beacons.AI
- Behavioral Email
- Behavioral Targeting
- Beige Flag
- BeReal
- Bias in AI
- Bid Modifier
- Big Data
- Big Yikes
- Binge -Watching
- Bio
- Black hat SEO
- Blast (Batch-and-Blast)
- Blind Carbon Copy [BCC]
- Blocked Mails
- Blocklist
- Blogging
- Blue Checkmark
- Boosted Post
- Bootstrap
- Bot Traffic
- Bots
- Bounce Rate
- Boy Math
- Boyfriend Effect
- Brand Advocate
- Brand Ambassador
- Brand Authenticity
- Brand Authority
- Brand Awareness
- Brand Indicators for Message Identification [BIMI]
- Brand Partnership
- Brand Style Guide
- Branded Content
- Broadcast
- Browser
- Budget
- Bulk Mail / Mass E-Mail
- Bulletproof
- Bundling
- Business Intelligence (BI)
- Business Manager
- Business Objective
- Buyer Persona
- Buyers
c
- Cache
- Caffeine
- Callout Extensions
- Calls To Action (CTAs)
- Camp [Campaigns]
- Campaign
- Campaign Type
- Campsite. Bio
- CAN-SPAM
- Canonical URL
- Cap & No Cap
- CapCut
- Carbon Copy Delivery [CCD]
- Carousel
- Carousel-Ads
- Cascading Style Sheet (CSS)
- Categories
- Caught in 4K
- Cellpadding
- Channel and Media Planning
- Channels
- Character Count
- Character Count
- Chatbots
- Cheugy
- Chief Executive Officer (CEO)
- Chronically Online
- Churn Rate
- Citations
- Clapback
- Click Fraud
- Click-Through Rate (CTR)
- Click-Through Rate Optimisation (CTR)
- Click-to-Open Rate (CTOR)
- Clickbait
- Clicks Per Delivered
- Client-Side & Server-Side Rendering
- Cloaking
- Clout
- Co-Marketing
- Coded
- Coding
- Cold Email
- Commercial Investigation Queries
- Community Manager
- Components
- Compose Mail
- Computer Vision
- Conditional Code
- Consent (Express and Implied)
- Consumers
- Contacts
- Content Approved
- Content Audit
- Content Brief
- Content Calendar
- Content Curation
- Content Delivery Network (CDN)
- Content Edit
- Content Intelligence
- Content Inventories and Audits
- Content Management System(CMS)
- Content Marketing
- Content Moderation
- Content Monetisation
- Content Operations
- Content Outline
- Content Personalisation
- Content Publish
- Content Repurposing
- Content Review
- Content Segmentation
- Content Shock
- Content Strategy
- Content Work Flow
- Conversational AI
- Conversational Commerce
- Conversion
- Conversion Attribution Models
- Conversion Rate
- Conversion Tracking
- Conversion Tracking Code
- Conversion Tracking Pixel
- Conversion Value
- Cookies
- Copy Editing
- Cornerstone Content
- Cost Per Mille (CPM)
- Cost per Thousand (CPM)
- Cost-Per-Click (CPC)
- Cottage Core
- Country Code Top Level Domain (CCTLD)
- Cover Photo
- Crawl Budget
- Crawler Directives
- Crawlers
- Crawling
- Creation Terms
- Creative Commons
- Creator Economy
- Creator Marketplace
- Cringe
- Crisis Management
- Crispy R' s
- Critical Rendering Path
- Cross-Channel
- Cross-Posting
- Crowdsourced Content
- Crowdsourcing
- Curation
- Customer Acquisition Cost (CAC)
- Customer Data Platform (CDP)
- Customer Relationship Management (CRM)
- Customer Reviews
- Customers
d
- Dance Credit (DC)
- Dark Mode
- Dark Post
- Dark Social
- Data Mining
- Data Privacy Officer (DPO)
- Data-Backed Content
- Database
- De-indexing
- De-Influencing
- Dead (Or "I'm Dead")
- Debugging
- Dedicated IP/Custom Domain
- Deep Learning
- Deepfake
- Deindexed
- Deleted E Mails
- Delulu
- Demand Forecasting
- Demand Generation
- Demographics
- Deployment
- Digital Asset
- Digital Commerce
- Digital Share Cropping
- Direct Message (DM)
- Direct Response
- Directory Links
- Disappearing Content
- Display Ad Formats
- Display Network
- Distance
- Distribution List
- Do Follow
- Document Object Model (DOM)
- Doing It For The Gram
- Domain Authority
- Domain Blacklist
- Domain Keys Identified Mail [DKIM]
- Domain Name Registrar
- Domain Name Server (DNS)
- Domain-based Message Authentication, Reporting and Conformance [DMARC]
- Doom Scrolling
- Double Opt-In
- Double Tap
- Doxing
- Drag & Drop
- Drip Campaign
- Drip E-Mail Marketing
- Duplicate Content
- Dynamic Content
- Dynamic Pricing
- Dynamic Search Ads (DSA)
e
- E Books
- E Mail Delivery Rate
- E-commerce E-mail Marketing
- E-Mail Deployment
- E-Mail Drafts
- Earned Media Value (EMV)
- Echo Chamber
- Edge Computing
- Edge Rank
- Editorial Calendar
- Editorial Links
- Editorial Plan
- Effective Email Communication
- Email Analytics
- Email Attachments
- Email Body
- Email Campaign
- Email Client
- Email Deliverability
- Email Editor
- Email Filter
- Email Format
- Email Framework
- Email Harvesting / Scraping
- Email List
- Email Marketing
- Email Marketing Automation
- Email Phishing
- Email Preview
- Email Queue
- Email Service Provider (ESP)
- Email Sponsorships
- Email Strategy Terms
- Email Templates
- Email Validation
- Email Verification
- Email Weight
- Emoji
- Emotion AI
- Employee Advocacy
- Engagement
- Engagement Metric
- Engagement Rate
- Ensemble Learning
- Enterprise Email Marketing
- Entity Recognition
- Ephemeral Content
- Evergreen content
- Experience, Expertise, Authority and Trustworthiness (EEAT)
- Expertise, Authority, Trust (E-A-T)
- Explainable AI (XAI)
- External Linking
f
- Face Card
- Facebook Ads Manager
- Facebook Boost Post
- Facebook Business Page
- Facebook Comment
- Facebook Lookalike Audience
- Facebook Messenger
- Facebook Note
- Facebook Offers
- Facebook Reach
- Facebook Reactions
- Facebook Retargeting
- Facebook Share
- Faceted Navigation
- Facial Recognition
- Fact-Checking
- Failure Message
- Fallback
- False-Positive
- Fam
- Fan Girl
- Fandom
- Fax, No Printer
- Feature Engineering
- Featured Banner
- Federated Learning
- Feed
- Fetch and Render Tool
- Filter
- Finna
- Finsta
- Fire
- Firewall
- Flex
- Flop Era
- Fluid/Hybrid Design
- Focus Groups
- Follow Friday (#FF)
- Follow Links
- Follower
- Font Stack
- For Real(FR)
- For You Page (FYP)
- Forecasting Models
- Formal Email
- Formats
- Forum
- Forward Mail
- Fragment Identifiers
- Framework
- Fraud Detection
- Frequency
- Frontend Development
- Full Stack Development
g
- Gamification
- GANs (Generative Adversarial Networks)
- Gatekeeping
- Gen Z
- General Data Protection Regulation (GDPR)
- Generative AI
- Generative AI
- Geographic Modifiers
- Geotargeting
- Get Ready with Me (GRWM)
- Ghost Table
- Ghosting
- Gifographic
- GIFs
- Girl Math
- Girlfriend Effect
- GitHub
- Global Information Tracker [GIT]
- Glow-Down
- Glow-Up
- Gmail Android with a Non Google Account [GANGA]
- Go Live
- Goals
- Goblin Mode
- Google Analytics Goals
- Google My Business
- Google Panda
- Google Quality Guidelines
- Google Search Console
- Google Search Operators
- Google Tag Manager
- Google Trends
- Googlebot /BingBot
- Gray Hat SEO
- Grey Mail
- Gucci
- Guest Blogging
h
- H1 Tag
- H2 Tag
- Hard Bounce
- Hashtag
- Header Image
- Header Tag
- Headers
- Heuristic Algorithms
- High key
- Honeypot
- Hosting
- House List (or Retention List)
- Hreflang
- HTML tags and Emails
- Human-in-the-Loop (HITL)
- Hybrid AI Models
- Hyperautomation
- Hyperpersonalization
- Hypertext Markup Language (HTML)
- Hypertext Transfer Protocol (HTTP)
i
- I Just Burst Out Laughing (IJBOL)
- Ice Cold Killers (ICK)
- Ideal Customer Profile
- IFYKYK-If You Know, You Know
- Image Blocking
- Image Compression
- Image Recognition
- Image Sitemap
- Image Validation
- Image-only Email
- Impression Share
- Impression Share Lost to Ad Relevance
- Impression Share Lost to Bid
- Impression Share Lost to Budget
- Impression Share Lost to Rank
- Impressions
- In Case You Missed It (ICYMI)
- In Other News (ION)
- In Search Of (ISO)
- In-Market Audiences
- Inactive List
- Inbound Link
- Inbound Marketing
- Inbox Display
- Inbox Placement Rate
- Inbox Service Provider (ISP)
- Index Coverage Report
- Indexing
- Influencer
- Influencer Marketing
- Influencer Marketing Management
- Influencer Marketing Software
- Influencers
- Infographic
- Information Architecture (IA)
- Informational Queries
- Inline CSS
- Inspired By(IB)
- Instagram Algorithm
- Instagram Carousel
- Instagram Collabs
- Instagram Comment
- Instagram Highlight covers
- Instagram pod
- Instagram Reels
- Integration
- Intelligent Automation
- Intent Recognition
- Interactive E Mail
- Interactive Learning Environment (ILE)
- Interactive Voice Response (IVR)
- Internal linking
- Internet Protocol (IP) Address
- IoT (Internet of Things)
- IP Warmup
- It's Whackadoodle Time
j
k
- K-Means Clustering
- Kanban
- Key Performance Indicator (KPI)
- Key Performance Indicators (KPIs)
- Key Phrases
- Keyword Bid
- Keyword Cannibalisation
- Keyword Clustering
- Keyword Density
- Keyword Difficulty
- Keyword Explorer
- Keyword Extraction
- Keyword Match Types
- Keyword Research
- Keyword Stuffing
- Keywords
- Knowledge Graph
- Knowledge Graphs
- Koji
- Komi
l
- Label
- Landing Pages
- Later Link in Bio
- Lazy Loading
- Lead
- Lead Generation
- Lead Nurturing
- Lemon8
- Levels of Authentication
- Lewk
- Libraries
- Lifecycle Stages
- Link Accessibility
- Link Building
- Link Equity
- Link Exchange
- Link Explorer
- Link in Bio (Phrase)
- Link Profile
- Link Tree
- Link Volume
- Linked Unstructured Citations
- LinkedIn Pulse
- List Building
- List Churn
- List Fatigue
- List Growth
- List Hygiene
- List Segmentation
- Local Business Schema
- Local Queries
- Local SEO
- Login Forms
- Long-tail keywords
- Longform Content
- Loop
- Lowkey
m
- Mail Box Provider (MBP)
- Mail Chimp
- Mail Domain
- Mail Merge
- Mail Segmentation
- Mail Service Center
- Mailjet Markup Language [MJML]
- Maintenance
- Manage Label
- Manual Penalty
- Marketing Automation Platform (MAP)
- Marketing Funnel
- Media Query
- Meme
- Merge Tag
- Meta Description
- Meta Robots Tag
- Meta Tags
- Metrics
- Minification
- Minify (HTML/CSS)
- Minimum Viable Product (MVP)
- Mobile Optimisation
- Mobile-First Indexing
- Modular Email Design
- Multimedia
- MX Record
- MySQL
n
o
p
- Page Authority
- Page Experience
- Page Rank
- Page Speed
- Page Template
- PageRank
- Pages Per Session
- Paid search
- Pay-Per-Click(PPC)
- Personalisation
- Personally Identifiable Information (PII)
- Personna
- Physical Address
- Plain Text Email
- Plugins
- Podcasting
- Pre-header text (Preview Text)
- Preference Center
- Preview Pane
- Privacy Policy
- Private Label Rights (PLR)
- Programming Language
- Progressive Enhancement
- Progressive Profiling
- Prominence
- Promotional Emails
- Proof Reading
- Pruning
- Pseudo Element
- Purchased Links
q
r
- RankBrain
- Re-Engagement Campaign
- Re-Engagement Emails
- Read or Open Length
- Read, Skim, Glance/Delete
- Recipient
- Redirection
- Redirects
- Reference
- Referral Traffic
- Regional Keywords
- Rel=Canonical
- Relevance
- Render-Blocking Scripts
- Rendering
- Rental List (or Acquisition List)
- Reply Rate
- Resource Pages
- Responsive Design
- Retargeting
- Retrieval Augmented Generation
- Return On Investment (ROI)
- Rich snippets
- ROAS
- Robots.txt
s
- Sales Terms
- Schema Markup
- Schema.org
- Scraped Content
- Scroll Depth
- Scrum Board
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Search Engine Results Page (SERP)
- Search Forms
- Search Generative Experience
- Search Quality Rater Guidelines
- Search Traffic
- Search Volume
- Seasonal Trends
- Secure Sockets Layer (SSL)
- Seed Keywords
- Seed List
- SEM (Search Engine Marketing)
- Semantic HTML
- Sender Policy Framework (SPF)
- Sender Reputation
- Sender Score
- Sentiment
- Server
- Shared IP
- Shared/Social Media
- Short Form Content
- Signature File
- Siloing
- Single Opt-in
- Site speed
- Sitemap
- Small & Medium-sized Businesses (SMB)
- Snackable Content
- Snippets
- Snoozed Mails
- Social Media
- Social Media Calendar
- Social Optimisation
- Soft Bounce
- Spam Assassin
- Spam Cop
- Spam Filters
- Spam Folder
- Spam or Unsolicited Commercial Email
- Spam Score
- Spam Trap
- Spam/Spammer
- Spammy Tactics
- Spiders
- Spoofing
- SRCSET
- SSL Certificate
- Staging Environment
- Starred Mails
- Storytelling
- Structured Data
- Structured Query Language (SQL)
- Subject Line
- Subscribers
- Suppression List
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